Internal page design and character designs for a Primary Grammar, Punctuation & Spelling Dictionary.
The brief for the character is for it to interact with the content on each page.
![](https://cdn.myportfolio.com/0128e71b2f12be7045d1cb557a18e876/fdddb0fa-c571-4b6d-9731-22f2c31b7b57_rw_1920.jpg?h=09439fcb57bc27802592edae798436f7)
After much consultation the sales team found the bird character to be too like a character from a competitor's similar product.
I then sketched an idea to bring the text alive, making individual letters into a dynamic device.
![](https://cdn.myportfolio.com/0128e71b2f12be7045d1cb557a18e876/8c461c50-da51-4923-bc67-a76aad0613c2_rw_1920.jpg?h=e915c5d4175eaeda27b34d577e900321)
![](https://cdn.myportfolio.com/0128e71b2f12be7045d1cb557a18e876/c137667f-208f-4198-b126-84041f283378_rw_1920.jpg?h=b71bd4800091ffa7bbd6eb5a6d55659c)
The final internal page design for the Grammar section. This shows the interactive aspect of the illustrations.